Corporate Communications and Public Relations

Corporate Communications

Turiya Communications has extensive experience representing corporations and major businesses. We deliver consistently messaged and specifically targeted corporate communications across multiple platforms, and help structure and execute thoughtful corporate communications programs for our clients.

Our corporate communications services include:

  • Writing and editing newsletters and brochures
  • Supervising design and production of corporate materials
  • Conceiving and executing basic and high-impact direct mail pieces
  • Drafting speeches and talking points
  • Preparing for news conferences and key internal meetings
  • Creating social media content – webcasts, podcasts, Facebook, Twitter, YouTube, blogs, etc.
  • Creating presentations and agendas for internal corporate meetings
  • Managing conferences, seminars, and breakfast events
  • Media training
  • Message development

Public Relations

Whether you are a corporate leader, author, entertainer, athlete, or seeking to influence public policy, you know that you need public relations.  Yet, most people have a vague understanding of the subject, and many have a slight idea of what goes into it, and the benefits it offers to businesses. Only a few understand the true impact it has on the various industries, and the economy as a whole.

In today’s media-rich market, the world of business is characterized by fierce competition and hence, reputation can be the biggest asset for any company. Public Relations is all about managing reputation – the thing that makes you stand out from the crowd and gives you a competitive edge. Public Relations can be the most important weapon in your marketing arsenal as effective PR can help raise your company’s profile, manage its reputation and build relationships with all stakeholders, all of which are vital to your success.

Companies that are hiring PR agencies to do their bidding are seeing even larger returns with better ROI. If there has ever been a time to invest in the public relations services of a top PR agency like Turiya Communications LLP, that time is now.

Our Public Relations Service:

Public Relations is mainly about sending the right messages to the right place and the right people, creating a stronger brand reputation for the business, and a medium that can transform the future and profitability of a business. When used properly, it can give a business the ability to overcome almost any obstacle it may face. This is what makes PR so essential for any business.

At Turiya Communications LLP, we have a dedicated team of PR specialists to manage your campaigns in the traditional as well as digital platforms. Businesses across the world contact us when they are thinking about hiring a PR agency to:

  • Increase profits, sales and leads
  • Increase brand credibility
  • Help manage reputation
  • Promote brand values
  • Strengthen community relations
  • Enhance your online presence
  • Change the way people think about a business

We believe ‘The Audience is King’. Our team of PR specialists uses both traditional and digital media tools to attract the target audience and increase publicity. While our traditional tools include statements and news releases for media, newsletters, organization, and participation at conferences, conventions, awards, public events, among others, our digital media tools comprises of social media, digital marketing, networking, and blogs. This, in turn, generates more inquiries and sales.

Our in-house PR team performs the following functions to boost our clients’ public image and make their brand big and popular in the industry:

  • Counselling

Our PR team consists of professionals who are experts in diverse fields. We intend to share this expertise with our clients, helping them to build their equity and awareness – be it a person, product, brand or the company as a whole. We develop branding strategies and communication plans, aimed at creating top-of-mind recall among the target audience for your brand or company.

  • Media Relations

At Turiya Communications LLP, we have a PR team with a widespread network of media contacts across the world. This enables us to provide timely information about our clients to the media, ensuring that the intended message reaches the target audience at the right time, in the right manner.

  • Editorial Services

We help you to shape your messages into something that would receive maximum visibility and would appeal to a journalist without losing its vitality. We cut through the clutter, hone your message into a media-suitable format, while being sensitive to each client’s specific requirements. We work on:

  • News Releases
  • Backgrounders
  • Bio Profiles
  • Fact Sheets
  • Annual Reports
  • Ghost Writing
  • Speech Writing
  • Brochures
  • Company News Letters
  • Direct Mailers
  • Marketing Communications

For your company to become a brand, publicity is crucial. Turiya Communications LLP helps you with tactical information such as media campaigns, necessary to generate visibility and sales with your target audience. We advice you about the best positioning for your brand in regards to:

  • Launch of new products and services
  • Repositioning of mature products
  • Building interest in a product category
  • Influencing specific targets
  • Defending products that have encountered problems in the public sphere

Media Briefing, Training and Monitoring

Even the best messages fall short if not delivered effectively. Corporations and brands must take the initiative to convey their messages effectively to their target audience for their ideas to get through. At Turiya Communications LLP, we prepare you to face the media in all formats, through our media briefing and training workshops, where the ‘dos and don’ts’ with the media are reasoned out. We work with each client exclusively, offering ideas and innovations tailored for their intended perception.

With our PR services, you are always aware of what is being said about you in the media as we also provide our clients with media monitoring services.

  • Event Management

Our PR team helps you to plan and promote events, handle media and publicity, manage sponsor relations, celebrity promotions and stage lead-up events. We help companies develop and design point of purchase material, direct mailers, annual reports, calendars, merchandise and corporate films.

  • Perception Audits

Before a communication strategy is formulated for a brand, it is essential to understand the mind-set of the audience – find out what they think about your organisation and its products & services, discover their attitudes, misconceptions, hostilities, prejudices, apathy or ignorance towards your organisation. Perception audits help understand current perceptions about your company – positive, negative or indifferent.

Our in-house PR team conducts perception audits for corporations, which are then analysed. The results help develop strategies to dispel misleading and untrue perceptions, if any, and help build a positive image of your company.

  • Crisis Communication

Our Turiya PR team is well-trained in crisis management. We prepare clients to handle unanticipated situations and offer expertise in prevention management; planning; team forming; media responses and recovery management.

Already investing in public relations with another agency? Ask about our PR strategy for your brand! Contact us today and we will give you a detailed look at how your PR campaigns are performing, and how our team of PR experts can help you to improve your public relations.