How to Celebrate Diwali in Turiya Style!

How to Celebrate Diwali in Turiya Style!

As we have welcomed the big-fat festive season with the onset of Navratri, Diwali—the Festival of Lights is almost upon us! Although we won’t be able to celebrate it this year with the same exuberance as before, that should not mar the excitement of the festival. Instead, we should look at it from a different perspective, as an unprecedented year calls for unprecedented methods of celebration! And since 2020 has been an unexpected year of navigating through many firsts, this year, our agency Turiya Communications has decided to celebrate the Festival of Lights differently and uniquely. We will be celebrating it in Turiya Style. Read on to know more about it!

How to Build Effective Media Relations

How to Build Effective Media Relations

Media Relations is the building of effective relationships with journalists, editors and reporters. Building a mutually beneficial relationship with the reporters, journalist and bloggers provides complete access to your target audience and helps you get your message across. Developing strong Media Relations helps to inform, educate and make the masses aware of your organization’s mission, policies and practices in a consistent and credible manner.

360-Degree Video Content: The Future of Digital Marketing

360-Degree Video Content: The Future of Digital Marketing

Scrolling through social media looks a lot different today than it did just a year ago. This is not only due to the ever-evolving nature of the social feed, but also because of the features that are being adopted by marketers, influencers, and individuals alike. In fact, its rising trend is shaping up to be a pivotal and driving force for digital marketing. So, what is 360 video and why should you use it for your business?

10 Tips on Effective Email Marketing

10 Tips on Effective Email Marketing

Email marketing is a branch of digital marketing that involves sending emails to the target audience with the intention of generating leads, turning them into customers as well as gaining the loyalty of the existing ones. This is done to boost the company’s sales, conduct surveys to understand consumer behavior, advertise the brand products and convey important information to the mass audience.

5 Marketing Strategies To Adopt During Covid-19

5 Marketing Strategies To Adopt During Covid-19

The COVID-19 pandemic has fundamentally transformed the way we go about our lives, from basic human interaction to the way businesses are run. Consumers have changed the way they shop, think and react and likewise also look at products and services with a new perspective. The pandemic is actively reshaping various aspects of business, most importantly advertising and marketing.

Here Is a Beginner's Guide for Understanding SEO Keywords

Here Is a Beginner's Guide for Understanding SEO Keywords

A major discussion point regarding SEO recently has been that if topics or keywords are more important. This discussion comes from the fact that Google is learning how to understand natural language. Google is so good at doing this now that it can identify similar terms for search queries, which makes it less important to worry about small changes in the way that you word your content when you are targeting a specific keyword phrase.

5 Reasons How Machine Learning Can Enhance Your Digital Marketing Strategy

5 Reasons How Machine Learning Can Enhance Your Digital Marketing Strategy

Machine learning is growing rapidly as one of the finest ways to optimize costs, recognize trends and automate tasks. It is important to grasp how machine learning is helpful in a digital marketing strategy in order to remain competitive. The key reason why marketing is being influenced by machine learning is that machines have the ability to analyze wide ranges of data swiftly. They are more efficient and prone to fewer mistakes. This helps the members of the marketing department in saving time while creating strategies for campaigns and also with regards to specialization in other areas.

CONSUMER BEHAVIOR AND ITS IMPACT ON THE MARKET

CONSUMER BEHAVIOR AND ITS IMPACT ON THE MARKET

Consumer behavior refers to the scrutiny and examination of the mechanism or the manner in which the consumers make their purchasing decisions. It has a significant impact on the market and the strategy deployed by any organisation. It determines their success or failure. If the consumers buy an item or service on a regular basis then it will lead to the market’s profit. However, if they don’t show any kind of interest in purchasing the products or services then the market share might go down.

HOW TO IMPROVE CUSTOMER LOYALTY DURING A PANDEMIC

HOW TO IMPROVE CUSTOMER LOYALTY DURING A PANDEMIC

It’s an open secret that times are changing. This past year has completely altered the reality we once knew and created circumstances of unpredictability. People are now forced to adapt to this “New Normal” and brands are trying to navigate this change, fearing how it might affect the relationship with their customer base. Customer Loyalty is being put to the test. Here is a quick guide for creating effective communication .

How is Marketing ROI used ? - ft. Sathya Murthy Namakkal

How is Marketing ROI used ? - ft. Sathya Murthy Namakkal

In this TuriyaTalks episode, we are joined Mr. Sathyamurthy NP, the Executive Director of DDB Mudra Group & the Co-founder of Cognitive ROI Inc. with our host Sandhya Sutodia, co-founder of Turiya Communications. This TuriyaTalks session is on “Marketing ROI starts at the planning table. Is the present system failing the CMOs and what is the way forward?”.

How To Discover New Business Opportunities In A Pandemic ft. Mr. Robin Banerjee

How To Discover New Business Opportunities In A Pandemic ft. Mr. Robin Banerjee

On this episode of TuriyaTalks, we are joined by Mr. Robin Banerjee, the Managing Director of Caprihans India Ltd. Mr. Banerjee is a senior professional executive with over 35 years of experience in several large multinational corporations in more than 20 countries. He is a Chartered Accountant, Cost and Management Accountant, Company Secretary, and has a Master’s degree in commerce. He has written three books on indirect taxation, one of which, Modvat, had gone into 10 editions. This TuriyaTalks session is on "New Business Opportunities in Current Global Scenario". We hope you enjoy it!

When Is The Best Time To Publish Blog Posts on Social Media For Your Business?

When Is The Best Time To Publish Blog Posts on Social Media For Your Business?

You have just written the best blog post your brand will ever publish. You have optimized it for search, checked it twice for grammatical errors, and you are ready to schedule it to go live. However, at this point, you stop. Why? Because you ask yourself the ultimate question—when. When is the best time to publish an amazing blog post? What day of the week? What time? Know everything here about the perfect time for posting s blog.

Here Are Top Ten Ways to Restore Your Social Media Reputation

Here Are Top Ten Ways to Restore Your Social Media Reputation

Every day, people use the internet to find locations, share stories, write reviews, conduct research, get information, design things, and buy and sell products and services.The statistics make it clear that what people say about your brand online directly affects your bottom line. Businesses can lose contracts, profits can go crashing down, employees can get fired, and even more importantly, the brand’s reputation can suffer, whether the negative information is true or not. Hence, your online reputation is breakable and needs to be maintained, and with a little common sense and effort, you can manage your brand’s view.

Here is Your Ultimate Guide to recently launched TikTok rival: Instagram Reels

Here is Your Ultimate Guide to recently launched TikTok rival: Instagram Reels

With the launch of reels, Instagram is hoping to seize some, if not all, of TikTok's extensive user base of around 200 million users in India. Further, it is also aiming to rope in the content creators, who are currently in the market shopping for video-making apps, on its platform. So, what is Instagram Reels, and how can you use them in your marketing strategy? Find out everything you need to know in our ultimate guide to Instagram Reels!

The Effect of Political Correctness on Advertising and Communications

The Effect of Political Correctness on Advertising and Communications

In this digital age, being politically correct in regards to advertising and communication is extremely crucial, as it has become a slippery slope. A single wrong word can now spark a huge controversy if it offended a few people, in some cases even just one, which can affect thousands and thousands of market revenue, and harm the business’ reputation as a whole. This is how political correctness is driving the advertising and communication industry, and when not kept in mind, it can land the brands in hot waters!

Here Are the Top Ten Emerging Digital Marketing Trends In The Second Half Of 2020

Here Are the Top Ten Emerging Digital Marketing Trends In The Second Half Of 2020

As more and more people, choose to stay indoors for health and safety concerns, the world becomes more reliant on digital marketing. From working from home to shopping online for everyday needs and luxury items, the need for it has been increasing in leaps and bounds. Considering that, here are the top ten digital marketing trends that are emerging in this ‘new normal’.

Leveraging IGTV for Social Media Marketing

Leveraging IGTV for Social Media Marketing

When it comes to social media marketing, video is one of the most useful and effective content formats. For instance, the launch of Instagram Stories in August 2018. However, there has been one frustrating aspect of this feature – it has a limited video length of 15 seconds. But with the launch of IGTV, in short for Instagram TV, users can now share videos in the long-form vertical format for up to one hour.

How to Boost Your Business with Facebook Messenger Marketing

How to Boost Your Business with Facebook Messenger Marketing

With Facebook Messenger turning nine this year (it was launched on August 9, 2011 -- a few months after Facebook Pages began rolling out for businesses), it has now become one of the most powerful tools online for brand presence and customer engagement. The company has been developing the tool over the past decade, and they have recently made some major updates to the Messenger app so that businesses can better serve and connect with potential customers.

How Brands Are Helping Out During Coronavirus Crisis

How Brands Are Helping Out During Coronavirus Crisis

According to Nielsen data, people are watching about 60% more content than usual — and brands are taking note of this. Instead of using this crisis as an opportunity to make a marketing ploy, they are ramping up their efforts to combat the novel virus by lending a helping hand - from taking part in awareness campaigns, donating to research, sharing tips and advice on the pandemic, among other things.

Here Is Why Your Business Needs To Use A Social Media Content Calendar

Here Is Why Your Business Needs To Use A Social Media Content Calendar

A social media content calendar is exactly what it sounds like: A working document (usually in a spreadsheet format) used to schedule out what you will post across which platforms for the month, and in more detail, the week, day, and even sometimes the time of day if need be. They help to define your content themes and posting cadences to match each social platform’s audience and objective.

Here Is Why Your Business Needs a Perception Audit

Here Is Why Your Business Needs a Perception Audit

Perception audits help you to ascertain how your business is performing in the eyes of your customers and potential customers. It enables you to recognize its strengths and weaknesses, create opportunities for improvement, and find new ways for it to stay relevant and updated. It also helps to determine how you can sharpen your image so that you stand out in the crowd.

Here Is an Ultimate Guide to Using WhatsApp Marketing for Your Business

Here Is an Ultimate Guide to Using WhatsApp Marketing for Your Business

1.5 billion users in 180 countries make WhatsApp the most popular messaging app in the world – 0.2 billion more than stablemate Facebook Messenger. India is the biggest WhatsApp market in the world, with 200 million users. 450 million users of WhatsApp Status, eclipsing Snapchat Stories. 65 billion WhatsApp messages sent per day, or 29 million per minute. 55 million WhatsApp video calls made per day, lasting 340 million minutes in total.

Here Is All You Need To Know About Twitter's New Audio Tweets

Here Is All You Need To Know About Twitter's New Audio Tweets

On June 17, a company blog post announced that Twitter is starting to roll out audio tweets, allowing users to post content consisting of a recorded voice message. Immediately, the internet went abuzz with the newly launched feature that may just change the way we speak to each other online! Although the audio tweet feature is currently only available to some iOS users, Twitter will be soon rolling it out for all its users.

Check Out These Five Hot Social Media Trends!

Check Out These Five Hot Social Media Trends!

With so much happening in this fast-paced world of social media, it is easy to fall behind on the latest developments. So, whether you are a start-up or a multinational corporation, if you use platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and others for marketing, it is important to keep up with the latest news and trends.

Here Is Why Digital Marketing Will Be Your Best Defense Against Coronavirus Recession

Here Is Why Digital Marketing Will Be Your Best Defense Against Coronavirus Recession

As a business owner, you must be looking for new ways to survive your brand in this crisis. For most businesses, the best defence against this recession will be none other than – Digital Marketing. Here is why: Enhance your brand presence, Cut cost on marketing and advertising, Measure your marketing efforts, Stay ahead of your competition, The Internet will keep on growing

COVID-19 Is Changing the Behaviour Of both Brands and Users on Social Media

COVID-19 Is Changing the Behaviour Of both Brands and Users on Social Media

With international borders closing, people being told to isolate at home, safety measures such as social isolation being put in place to tackle the situation, businesses are being forced to shut down (temporarily or permanently) and their staff is facing months of financial uncertainty and worry. Hence, there is no doubt that this global health crisis has created a massive impact on the economic climate.

Content Marketing Vs. Inbound Marketing: What Is The Difference?

Content Marketing Vs. Inbound Marketing: What Is The Difference?

There is inbound marketing, content marketing, viral marketing, influencer marketing, email marketing, event marketing, experiential marketing, and more - the list continues. To know which type of marketing is right for you, and how much of each you need for your business, it is crucial to understand the differences and how they work together to deliver the results you need to grow your business.

In Digital Marketing- Content is king

In Digital Marketing- Content is king

This is the digital age we are living in and we just can’t ignore the raging impact of an insightful engaging content nowadays. Bill Gates wrote an essay which is titled “Content is the King”, where he says that “content is where I expect much of the real money will be made on the internet, just as it was in broadcasting”.

Here Is a Complete Guide to LinkedIn Live!

Here Is a Complete Guide to LinkedIn Live!

Think of it like Facebook Live, with a more professional twist! LinkedIn Live is the social platform’s live-streaming option that allows marketers and brands to broadcast real-time videos and engage with large and small groups. Users go through a variety of third-party streaming tools to create their content, which is then broadcasted to their LinkedIn network.

The Art Of Storytelling In Business

The Art Of Storytelling In Business

Every time I am reminded of corporate storytelling, there’s one name that always comes to my mind. I have read his story a hundred times, and re-read it about another hundred. From Milan to Seattle, with love and coffee. A twenty-nine-year-old American professional, executive director

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