How start-ups can save money without dumping marketing agency ? We have all heard the term digital marketing agency, but do we really know what is the type of work they do and what is digital marketing itself ?
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We all agree with the fact that getting people to visit your website page is quite a challenge itself . And converting your visitors into your potential clients is an even bigger challenge. It is really safe to assume that it has become the new norm 'large amount of traffic but very few lead generated'.
Many digital marketing agencies use the strategy of content marketing, which is used to attract, engage and retain a large number of audience towards the marketing agencies. A lot of high quality information is required to be added in this strategy by the marketing company that is required and needed by the audience.
Twitter is an outstanding outlet for dissemination of information during major events across the world. But it can also be used by many companies or agencies like digital marketing agencies to find more leads using Twitter’s advanced search. Here we are gonna brief on what advanced search queries are and how digital marketing agencies can use them to generate more leads for themselves.
There is a saying that the first impression will be the last impression, which is true to some extent. In the competitive world everyone is busy making a lasting impression to stand out from others. So, it becomes very important for a marketing company while launching a podcast to make an impactful impression after getting approved from iTunes or any other podcast channel. It is important to try and make your podcast reach a new and noteworthy section.
The high-satisfactory search engine marketing statistics.The end result that lands the pinnacle role in Google seek outcomes has a 34% CTR. The #1 natural end result is 10x much more likely to acquire a click on in comparison to a web page withinside the 10th spot. Google money owed for 94% of the full natural seek site visitors that arrives at your internet site. search engine marketing has ~20X greater visitors possibilities than PPC on each cellular and desktop.
You can take a shortcut to the proper content material advertising and digital marketing formulation. No count your enterprise, there’s an excessive threat which you’re now no longer the primary one there.In fact, leaders on your enterprise have probably “attempted and failed” regularly on their manner to the coveted pinnacle position.
The proposed regulation, introduced via means of the Australian Competition and Consumer Commission (ACCC) in July, lets in Australian information media agencies to bargain – personally or collectively – with Google and Facebook so they may be paid for content material posted on their systems.
You need to develop your business through digital marketing and need email advertising software that is not difficult to utilize, reasonable, and will transform your leads into clients – correct? Email is an amazing content marketing strategy that numerous online business organizations use today. Email marketing is the way toward sending optimized business messages through email to targeted buyers.
There are lots of benchmarks that you may pick from whilst developing a Google AdWords marketing campaign. From CTR benchmarks to benchmarks associated with advert spend, it’s difficult to choose the proper ones. For the functions of our AdWords Management manual, we’ll focus on the 4 maximum critical.
Instagram is one the most popular social media websites on the internet right now. Small businesses should aim to build a large base of followers on this platform. Creating good content, making promotional offers, doing collars with other companies, etc. are some ways you can grow your Instagram.
The year 2020 has been quite difficult for everybody, both in terms of career and personal life. We have been through perhaps the most challenging time of our lives. In a matter of a few days, we had to transition from a regular social life to a life that only exists online. The year 2021 however brings us new opportunities. As turbulent and unpredictable 2020 has been, we have gotten accustomed to this lifestyle.
Different forms of integrating SEO and brand strategies. For any new business to reach its potential clients we need to integrate SEO and Brand strategies (integrating SEO and Brand strategy can be very important for old, well established businesses as well in order to retain their customers).
Demand, supply, and digital marketing. The actual game for any business needs to win. We all know that demand and supply are the key for any business to run successfully. These three factors play an important role even in the digital marketing sphere.
PR crisis! The night made for any brand! It takes years when we are trying to build the reputation for our brand, but if someone is a little careless then even a simple mistake is more than enough (there goes the reputation of your brand). Some of you might be wondering what a PR crisis is? So let's answer this question first.
Which one has turned out to be the hottest social media platform right now? Yes, that’s right LinkedIn! With LinkedIn you get options to delete messages you have already sent, (what a life savior this feature is, have to agree on this one) live video broadcasting, designing the overall layout and many more features.
Why are start-ups choosing agencies over in-house teams? This is a new emerging trend and for this question to be understood let us first understand the concept of an agency and that of an in-house team. So an in-house team is a brand’s internal team (or we can also have an internal organ just for better understanding, makes everything really simple for anyone to grasp) this internal organ is responsible for advertising and marketing. (Yes, that’s their priorities) The in-house agency is responsible for the advertising and Marketing, this should only lead to the formation of a positive image for the brand.
With the onset of Durga Puja, the festive season begins in West Bengal. It is one of the most significant festivals which is celebrated with enthusiasm and in a grand manner. This festival marks the victory of Goddess Durga over the evil and deceptive demon Mahishasura. It is a five day long affair with numerous rituals and ceremonies followed during this time. It is one of the grandest festivals celebrated especially in the states of West Bengal, Assam, Tripura, Odisha, and Bihar. This year it is bound to be a low-key affair just like the last year since the covid crisis is not yet over. Especially after the deadly second wave of COVID-19 certain restrictions are needed to be followed during this festive season. It is extremely important to focus on health and safety, while we celebrate this joyous occasion.
First step to get higher ROI is to drive more traffic. What comes next combined with the first step forms the bigger picture. And the major part of this picture is to convert traffic into considerable revenue. But many companies have a difficult time making conversions and generating adequate ROI. Several companies seek advice and help from digital marketing companies for this purpose. In this article, we will be discussing some key strategies to generate higher ROI after you have achieved a good amount of web traffic.
Want to make your digital marketing game strong and to the point, but don't know how to go about it? Don't worry we will get you covered. Today we are here to share our top tips that will help you achieve the vision of your company. First let us understand certain concepts so that we can work better on our project that aims at growth.
It is now very common to see that digital marketing companies get an opportunity to boost their results more, when content marketing offers them the proper platforms. Business can be definitely improved if relevant and valuable content is served to the audience, which will also benefit in raising the online reputation of the brand. With the use of content marketing, not only are contents well created and distributed but also their unique strategic approach lets it engage as well as engage the target audience, which will then lead to a profitable action by the customer.
Inbound lead creation is a strategy for luring clients to your business. It's when a firm creates content specifically for its ideal consumer. This material seeks to motivate the prospect to take action, resulting in a two-way interaction that leads to a sale.
Content Marketing is a type of marketing approach which is strategically focused on a technique of building and disseminating important, relevant and compatible content which will attract a particular defined audience, with an aim to drive profit from the actions of the customers. The main goal of content marketing is to provide as much value as they can to their target audience. It helps in making a digital marketing company into a proper resource, where not only customers get to buy stuff but also it becomes the expert that provides trust and faith that all the customers need from the product or services the digital marketing agencies provide. Content marketing is mainly used to provide information about the company or the brand’s content to their targeted market so that whenever they need anything to know, everything is easily available to them.
Content Marketing is a type of marketing approach which is strategically focused on a technique of building and disseminating important, relevant and compatible content which will attract a particular defined audience, with an aim to drive profit from the actions of the customers.
Content Marketing is a type of marketing approach which is strategically focused on a technique of building and disseminating important, relevant and compatible content which will attract a particular defined audience, with an aim to drive profit from the actions of the customers. The main goal of content marketing is to provide as much value as they can to their target audience.
A strong content marketing strategy acts as a backbone for the business to grow. There are very few companies who don’t realise the importance of a strong and efficient content marketing strategy. Many marketers and executives have accepted this tactic to survive and compete in today’s marketplace to reach and build relationships with potential clients. The biggest question that lingers around the minds of B2B companies is “ How to produce quality content that helps increase traffic and ROI?” Thus, we have entered the world where a competition thrives between designers, writers and managers who have the opportunity to develop their skills and live in the corporate world of race.
Content marketing in the digital domain is growing dramatically faster from the past decade. Every major brand now is making their presence online more remarkable to engage with more and more customers beyond their geographical barriers. Content marketing has been popular for a very long time for their lower upfront cost and several long term benefits. Consequently, Content marketing has become a major digital marketing tactic, having over 90% of B2B and around 90% of the B2C marketers have confessed to include content in their campaigns to boost up business.
Content Marketing Institute revealed in their annual report that around 76% of the B2C marketing agencies plan to produce more content than their previous year’s production. But, hardly 46% of them succeed in fulfilling so. They are struggling to create content at a consistent rate. As the content marketing departments plan and target to create more and more engaging, and effective contents day in and day out. This does look like a lot of hard work, sleepless nights and excessive work pressure. Content creation is a process of creative experiments that follows the same procedure everywhere which begins with brainstorming, production and many other important steps which finally leads to its engagement in the future. How can one make this work easier, more compact and most importantly less time consuming? Here, Agile content marketing comes into action.
Do you want to maximise your content marketing productivity as well as monitor it? If yes, here are some tips for you
With the latest pandemic situation most of the digital marketing agencies as well as all forms of businesses are going for the work from home system. As the death rates as well as the affected people are constantly fluctuating there are a number of directives which are being imposed on the public as well as private sectors by the government to neutralise the situations. Even some of the companies (including the digital marketing companies) are planning to stick to this way even when the situation gets better. So checking and improving their productivity becomes the most essential task.
With the onset of Ganesh Chaturthi, the festive season has begun. As we all know before commencing any sacred work, worshipping Lord Ganesha is considered most auspicious and holy in Hinduism. However, it is one of the biggest festivals celebrated all across the country especially in Maharashtra and is bound to be a low-key affair this year as well since the covid crisis is not yet over. Especially after the deadly second wave of COVID-19 certain restrictions are needed to be followed during this festive season. It is extremely important to focus on our health and safety, while we celebrate this joyous occasion. Ganesh Utsav is celebrated each year in Maharashtra with extreme zeal and enthusiasm. Although this popular festival has almost arrived, this year as the state is the worst hit by the pandemic so it has to adhere to the WHO guidelines and government protocols considering the present situation. Instead, we should look at it from a different perspective, as an unprecedented year calls for unprecedented methods of celebration! And since 2020 has been an unexpected year of navigating through many firsts, this year, our agency Turiya Communications has decided to celebrate the Festival of Ganapati differently and uniquely. We will be celebrating it in Turiya Style! Read on to know more about it:
"Are you embarrassed as you still don’t know anything about Content Marketing? Congrats, this post is made especially for you."
As the days pass by, the number of Digital Marketing Agencies are increasing manifold. With the invention of newer technology each day the scope of digital marketing companies are maximizing. The days for traditional marketing are gone. If you own a marketing company then you must adapt to content marketing.
Want maximum content for marketing in the minimum time possible. Read the tips given as we have got you covered in as many ways as possible.
It is the dream of every content marketer working for any digital marketing company whatsoever to write the best content in the least time possible. In order to make that possible it is required for you to make a number of simple changes in your working technique and that will make the difference that you want to bring. If you are a content marketer who is unable to complete the to-do list for the day, then congrats you are in the right place.
Want to transform your podcast into a profit making content marketing tool? Here are a few tips to be kept in mind
It is always very advisable for any type of company or brand whether it’s a digital marketing company or any other to utilise all the opportunities that are available to its fullest in order to make profits so as to grow a brand. These opportunities can be used as tools for profit maximisation. Content is the most important thing for any form of business. It is the basic for any marketing company, without proper content marketing it is impossible for any marketing agencies.
With the end of August 2021, we celebrate the birth of Lord Krishna, the eighth avatar of Lord Vishnu, known as Janmashtami or Gokulashtami —As we know that one of the biggest festival, this year also it is bound to be a low-key affair, owing to the COVID-19 pandemic and its restrictions. Since our country has been reeling under it for what seems a very long time, since 2020. It is extremely important to focus on our health and safety, while we celebrate this joyous occasion. Although, we won’t be able to celebrate it this year with the same exuberance as before, that should not mar the excitement of the festival. Instead, we should look at it from a different perspective, as an unprecedented year calls for unprecedented methods of celebration! And since 2020 has been an unexpected year of navigating through many firsts, this year, our agency Turiya Communications has decided to celebrate the Festival of Krishna differently and uniquely. We will be celebrating it in Turiya Style! Read on to know more about it:
8-this This is the number of years that social media takeover became a great part of boosting up a particular brand. But what is social media and how does it make much difference to increase the number of sales, followers, and viewers of a specific brand? Since 2012, more and more companies are using this kind of marketing which is also called influencer marketing. This type of marketing in simple terms involves putting your social media accounts in the hand of someone else. In most cases, it is an influencer that corresponds to the target audience that will do the needful. The latter will then be allowed to post what they want, when they want and how they want in the given time. But how can this kind of takeovers help the business? Below are some ways of how the use of social media takeovers can boost up your brand.
First coined by the biologist Richard Dawkins, the word meme is an integrated part of our life today. According to Dawkins like genes keep multiplying and mutating, memes as a result of cultural ideas do the same. It is a way to represent a particular culturally relevant idea. But what is a meme? It is a way of connecting people through pictures or videos in which punch lines are present. It creates emotions, ideas, and action through an easy format. As a matter of fact, memes represent the thoughts and feelings of an audience. By being humorous and satirical, a meme is an essential aspect in the present scenario of digital marketing and social engagement. So, let’s see why meme is an important and effective aspect to add some humour on a social media page,
Followers or subscribers- these simple words yet powerful words can make a difference when we talk about social media whether it is Instagram or YouTube. Followers can make a company, business, or influencer flourish or it can also make them stagnant. As a matter of fact, followers are one of the most important factors in considering a person’s or company’s profile on any social media platform. The more a profile has followers the more profit the person or the company will make. One easy way to get more followers is to eventually encourage your existing followers to tag their friends. Once they tag their friends, if the latter likes the content of the particular page, he or she will eventually start following the page, and thus the profile shall get more followers in no time. So let’s see why to encourage your existing followers to tag their friend for new followers.
“People do not buy goods and services. They buy relations, stories, and magic”. This has been rightly said by Seth Godin. In the present scenario of advertising a product or marketing, to get the attention of a particular audience, one should emphasize someone who already has their attention and whose advice they value. According to some statistics, only 1% of people trust advertisement but a staggering rate of 40 % of people, purchase a product online, which is used by their favorite influencer. Regarding this, influencers can be a great means for advertising a product. This is also called influencer marketing. But what is really influencer marketing?
Whether it is content marketing, search engine optimization, or mobile marketing all come under the same umbrella which is digital marketing. But what is digital marketing? It is an effective way to connect with the target audience through the use of numerous media channels and platforms and as a matter of fact, relies on the internet. It requires an elaborated strategy to reach and connect with existing customers and prospective customers, as with the advent of much-overloaded information, digital marketing is helping brands and companies to stay relevant by showing them, visibility through different channels. So let’s see what are the best practices used by a digital marketing agency.
Whether it is giveaways, sweepstakes, or contest, these few words have made themselves more present on the different social media platforms. Through their different pages, the influencers and companies give their loyal customers or followers some presents. At the core of giveaways was Facebook but now Instagram also got into the race. From Facebook to Instagram these giveaways are a means for the company and influencers to have more visibility, to grow their audiences and businesses thus making more profits. Along with profits it will increase engagement and establish brand awareness. Here are some advantages of giveaway or run a contest:
Colors, materials, shapes, fonts, patterns, so many design elements are put together to get that one perfect identity for a company. Visual branding is that one aspect of a company that is primordial in its strategy to grow. But what is visual branding? As a matter of fact, visual branding connects to the audience by conveying the company’s values, services, and personality. It creates a different kind of connection between the audience and the latter through the colors, shapes, fonts, patterns that are used as the company’s logo. It can be the reason for people to get drawn to a company and its services and it can also be the reason to keep them away from it. Let’s now see what can be done to create good visual branding to attract customers.
From advertisement videos on traditional media like television to videos on social media, video marketing has gone through a long way to stay in the spirit of the time. But what is video marketing in a nutshell? It is undoubtedly one of the marketing strategies that use engaging videos in marketing campaigns for a company. Video marketing is a necessity as it helps in building customer rapport and promoting a brand, services, or products. According to a recent report, 83% of businesses stated that videos help them to achieve a good return on investment and that video marketing is a must to build a strong strategy to reach new heights.
Public Relations is one of the important aspects for the functioning of any company between the latter and the outside world. But what are public relations? Public relation is that one part that allows the proper functioning of the company towards its goals and objectives. It is a campaign to motivate and attract the public to a product or service of a company. And this is done through the building of a good image of the organization to the public by creating a mutual understanding between the two parties. What the public relations officer does is the planning of a management function, evaluating the attitudes of the public, and identifying the company’s policies with the public interest. But to have a well-executed public relations strategy, communication plays a pivotal role. Let’s now see the importance of communication in public relations.
LinkedIn, with approximately 400 million users is one of the platforms which is often ignored when it comes to lead generation and deriving traction for a particular business website. But what is LinkedIn? It is a social media platform where business professionals make connections and engage with other professionals in the same industry and other industries. One should not forget that LinkedIn can be a great help as a social network for B2B marketers.
“Ask me anything” has become a trend for some time now and it is one of the ‘go-to’ aspects when planning a strategy to get more followers for any social media page for a company or on an individual level. But what is “ask me anything” as a strategy? It is a question and answers session hosted by a company or an individual to know more about them. It takes the form of what is popularly called Q & A(questions and answers) or FAQs(frequently asked questions) and can be done through Instagram stories question stickers or Facebook live, for instance.
Instagram was once not the first choice for lead generation but now it is widely used to generate quality leads. This is because through Instagram any person has to see a particular content, read a caption, and then click on the link in the bio to get to the destination, which is a pretty long process. But at the same time that shows that the person sincerely wants to be there thus, it generates high-quality traffic. But to begin with, what are leads? In the marketing arena, lead generation is the start of the interest of the consumer over a product and services of a business or company. Let’s now see how to generate quality leads on Instagram.
No matter how great your website is, how cool your social media is, or how flattering your photographs are, without proper SEO – it makes no difference. Hence, when it comes to promoting your business, this is that one area that you need to focus on to ensure its long-term success. And more often than not, when someone talks about improving their SEO, they mean on-page SEO.
As we have welcomed the big-fat festive season with the onset of Navratri, Diwali—the Festival of Lights is almost upon us! Although we won’t be able to celebrate it this year with the same exuberance as before, that should not mar the excitement of the festival. Instead, we should look at it from a different perspective, as an unprecedented year calls for unprecedented methods of celebration! And since 2020 has been an unexpected year of navigating through many firsts, this year, our agency Turiya Communications has decided to celebrate the Festival of Lights differently and uniquely. We will be celebrating it in Turiya Style. Read on to know more about it!
Media Relations is the building of effective relationships with journalists, editors and reporters. Building a mutually beneficial relationship with the reporters, journalist and bloggers provides complete access to your target audience and helps you get your message across. Developing strong Media Relations helps to inform, educate and make the masses aware of your organization’s mission, policies and practices in a consistent and credible manner.
Scrolling through social media looks a lot different today than it did just a year ago. This is not only due to the ever-evolving nature of the social feed, but also because of the features that are being adopted by marketers, influencers, and individuals alike. In fact, its rising trend is shaping up to be a pivotal and driving force for digital marketing. So, what is 360 video and why should you use it for your business?
Email marketing is a branch of digital marketing that involves sending emails to the target audience with the intention of generating leads, turning them into customers as well as gaining the loyalty of the existing ones. This is done to boost the company’s sales, conduct surveys to understand consumer behavior, advertise the brand products and convey important information to the mass audience.
The COVID-19 pandemic has fundamentally transformed the way we go about our lives, from basic human interaction to the way businesses are run. Consumers have changed the way they shop, think and react and likewise also look at products and services with a new perspective. The pandemic is actively reshaping various aspects of business, most importantly advertising and marketing.
A major discussion point regarding SEO recently has been that if topics or keywords are more important. This discussion comes from the fact that Google is learning how to understand natural language. Google is so good at doing this now that it can identify similar terms for search queries, which makes it less important to worry about small changes in the way that you word your content when you are targeting a specific keyword phrase.
Machine learning is growing rapidly as one of the finest ways to optimize costs, recognize trends and automate tasks. It is important to grasp how machine learning is helpful in a digital marketing strategy in order to remain competitive. The key reason why marketing is being influenced by machine learning is that machines have the ability to analyze wide ranges of data swiftly. They are more efficient and prone to fewer mistakes. This helps the members of the marketing department in saving time while creating strategies for campaigns and also with regards to specialization in other areas.
Consumer behavior refers to the scrutiny and examination of the mechanism or the manner in which the consumers make their purchasing decisions. It has a significant impact on the market and the strategy deployed by any organisation. It determines their success or failure. If the consumers buy an item or service on a regular basis then it will lead to the market’s profit. However, if they don’t show any kind of interest in purchasing the products or services then the market share might go down.
It’s an open secret that times are changing. This past year has completely altered the reality we once knew and created circumstances of unpredictability. People are now forced to adapt to this “New Normal” and brands are trying to navigate this change, fearing how it might affect the relationship with their customer base. Customer Loyalty is being put to the test. Here is a quick guide for creating effective communication .
How to check upon employment opportunities in media and entertainment industry ? - ft. Dr. Buroshiva Dasgupta
In this episode of TuriyaTalks, we are joined by Buroshiva Dasgupta – Founder Editor of Global Media Journal, India. This TuriyaTalks session is on “Employment Opportunities in the Media & Entertainment Industry".
In this TuriyaTalks episode, we are joined by Miss Aarzoo Khurana, a Wildlife Photographer along with our host Dipshita Chaudhury from Turiya Communications. This TuriyaTalks session is on "Wildlife Photography as a Career”.
In this TuriyaTalks episode, we are joined by Miss. June Biswas & Mrs. Shilpa Arora, both of them are Social Media Influencers and they have gained a lot of popularity by sharing their voices and influencing a large audience. This TuriyaTalks session is on "Staying Optimistic and Productive "
In this TuriyaTalks episode, we are joined Mr. Sathyamurthy NP, the Executive Director of DDB Mudra Group & the Co-founder of Cognitive ROI Inc. with our host Sandhya Sutodia, co-founder of Turiya Communications. This TuriyaTalks session is on “Marketing ROI starts at the planning table. Is the present system failing the CMOs and what is the way forward?”.
In this episode of TuriyaTalks, we are joined by Vineet Patawari, CEO & Co-Founder - StockEdge & Elearnmarkets with our host Sandhya Sutodia, co-founder of Turiya Communications. This TuriyaTalks session is on “What the youth of the nation need to know about stock market”.
In this episode of TuriyaTalks, we are joined by Mr. Rahul Dey, one of the Top Bengali YouTuber with our host Sandhya Sutodia, co-founder of Turiya Communications. This TuriyaTalks session is on “Journey of a Bengali YouTuber”.
On this episode of TuriyaTalks, we are joined by Nivedita Basu, Indian Television producer and Creative director with our host Sandhya Sutodia, co-founder of Turiya Communications. This TuriyaTalks session is on “India’s Entertainment Industry –Journey of a Producer”.
In this episode of TuriyaTalks season 3, we had Dr. Rahul Jain, MBBS MD, General Medicine, Consultant Physician and Diabetologist amongst us discussing on “Lifestyle Diseases – Being fit for a better future”.
On this TuriyaTalks episode, we are joined by Mr. Rahul Basak, the Co-Founder of Amar Canvas, CEO of My Canvas Talk and a documentary photographer. This TuriyaTalks session is on " The Journey of an Artist”. We hope you enjoy it!
On TuriyaTalks S3E5 , we are joined by Dr. Geeta Khaitan Gupta , an expert in internal medicine specialist This TuriyaTalks session is on "Importance of Family Doctors". We hope you enjoy it!
On this episode of TuriyaTalks, we are joined by Mr. Anupam Agrawal, the Chairman of India Internet Foundation. This TuriyaTalks session is on "Internet Governance". We hope you enjoy it!
On this episode of TuriyaTalks, we are joined by Mr. Robin Banerjee, the Managing Director of Caprihans India Ltd. Mr. Banerjee is a senior professional executive with over 35 years of experience in several large multinational corporations in more than 20 countries. He is a Chartered Accountant, Cost and Management Accountant, Company Secretary, and has a Master’s degree in commerce. He has written three books on indirect taxation, one of which, Modvat, had gone into 10 editions. This TuriyaTalks session is on "New Business Opportunities in Current Global Scenario". We hope you enjoy it!
Turiya Talks S3E4 – Digital Marketing : The New Future In this TuriyaTalks episode , we are joined by – Mr. Pranav Kotak , the founder of Digital Consulting Pandit This TuriyaTalks session is on " Digital marketing : The New Future ". We hope you enjoy it!
As digital channels proliferate and consumers find myriad ways to share their opinion, feedback, and experience about your business and its products or services – both directly and anonymously, social listening helps to monitor and analyse such data and information.
You have just written the best blog post your brand will ever publish. You have optimized it for search, checked it twice for grammatical errors, and you are ready to schedule it to go live. However, at this point, you stop. Why? Because you ask yourself the ultimate question—when. When is the best time to publish an amazing blog post? What day of the week? What time? Know everything here about the perfect time for posting s blog.
Every day, people use the internet to find locations, share stories, write reviews, conduct research, get information, design things, and buy and sell products and services.The statistics make it clear that what people say about your brand online directly affects your bottom line. Businesses can lose contracts, profits can go crashing down, employees can get fired, and even more importantly, the brand’s reputation can suffer, whether the negative information is true or not. Hence, your online reputation is breakable and needs to be maintained, and with a little common sense and effort, you can manage your brand’s view.
With the launch of reels, Instagram is hoping to seize some, if not all, of TikTok's extensive user base of around 200 million users in India. Further, it is also aiming to rope in the content creators, who are currently in the market shopping for video-making apps, on its platform. So, what is Instagram Reels, and how can you use them in your marketing strategy? Find out everything you need to know in our ultimate guide to Instagram Reels!
In this digital age, being politically correct in regards to advertising and communication is extremely crucial, as it has become a slippery slope. A single wrong word can now spark a huge controversy if it offended a few people, in some cases even just one, which can affect thousands and thousands of market revenue, and harm the business’ reputation as a whole. This is how political correctness is driving the advertising and communication industry, and when not kept in mind, it can land the brands in hot waters!
As more and more people, choose to stay indoors for health and safety concerns, the world becomes more reliant on digital marketing. From working from home to shopping online for everyday needs and luxury items, the need for it has been increasing in leaps and bounds. Considering that, here are the top ten digital marketing trends that are emerging in this ‘new normal’.
Real Estate sector is growing day by day and one of the core reasons is how they offer their services – through digital platforms, they are able to find their potential clients. Now, let’s dig deeper and find out how digital marketing is benefitting this industry.
Today public relations is no longer is a mere agent for publishing pharmaceutical information and projecting medical achievements. Rather it plays an integral role in bridging the communication gap between medical professionals, patients, medicine companies, government, statutory authorities, and the media as well.
When it comes to social media marketing, video is one of the most useful and effective content formats. For instance, the launch of Instagram Stories in August 2018. However, there has been one frustrating aspect of this feature – it has a limited video length of 15 seconds. But with the launch of IGTV, in short for Instagram TV, users can now share videos in the long-form vertical format for up to one hour.
When it comes to crisis management, social media can be an essential communication tool in today’s digital world. However, if not used strategically, it can also make the crisis worse than ever. Only a well-planned and strategic approach will ensure that it works for you and not against you.
With Facebook Messenger turning nine this year (it was launched on August 9, 2011 -- a few months after Facebook Pages began rolling out for businesses), it has now become one of the most powerful tools online for brand presence and customer engagement. The company has been developing the tool over the past decade, and they have recently made some major updates to the Messenger app so that businesses can better serve and connect with potential customers.
The first and foremost problem a startup faces is the financial constraint and within this budget, the team has to work round the clock channeling creativity and harnessing the power of digital platforms. Digital marketing enables startups to reach new clients and develop relationships.
Many publish content on social media without any consideration of the existing copyright laws. Often, users take images and content of social media feeds and use them in their work. This can lead to copyright infringement or violation, resulting in civil and criminal penalties.
According to Nielsen data, people are watching about 60% more content than usual — and brands are taking note of this. Instead of using this crisis as an opportunity to make a marketing ploy, they are ramping up their efforts to combat the novel virus by lending a helping hand - from taking part in awareness campaigns, donating to research, sharing tips and advice on the pandemic, among other things.
In November 2018, LinkedIn launched LinkedIn Pages -- a new way for consumers to discover and vet their favourite businesses — and for businesses, organizations, and institutions to connect with their audiences.
In April 2020, Facebook entered the competition with its latest videoconferencing feature, Messenger Rooms, which allows up to 50 people to video chat at a time. Read on to know more about Messenger Rooms
Enter digital marketing -- in other words, any form of marketing that exists online. Since marketing has always been about connecting with your target audience in the right place and at the right time, today, marketers need to connect with them where they are spending most of their time: on the internet.
A social media content calendar is exactly what it sounds like: A working document (usually in a spreadsheet format) used to schedule out what you will post across which platforms for the month, and in more detail, the week, day, and even sometimes the time of day if need be. They help to define your content themes and posting cadences to match each social platform’s audience and objective.
Perception audits help you to ascertain how your business is performing in the eyes of your customers and potential customers. It enables you to recognize its strengths and weaknesses, create opportunities for improvement, and find new ways for it to stay relevant and updated. It also helps to determine how you can sharpen your image so that you stand out in the crowd.
Share Self-Care Tips, Be an Example for Others, Post Your Story, Lead a Healthy Lifestyle, Lead a Healthy Lifestyle, Pick Positivity over Negativity, Be Supportive and Not Judgmental, Educate Yourself, Use Social Media to Create In-Person Meet Ups, Start a Mental Health Blog. Find in detail inside.
1.5 billion users in 180 countries make WhatsApp the most popular messaging app in the world – 0.2 billion more than stablemate Facebook Messenger. India is the biggest WhatsApp market in the world, with 200 million users. 450 million users of WhatsApp Status, eclipsing Snapchat Stories. 65 billion WhatsApp messages sent per day, or 29 million per minute. 55 million WhatsApp video calls made per day, lasting 340 million minutes in total.
On June 17, a company blog post announced that Twitter is starting to roll out audio tweets, allowing users to post content consisting of a recorded voice message. Immediately, the internet went abuzz with the newly launched feature that may just change the way we speak to each other online! Although the audio tweet feature is currently only available to some iOS users, Twitter will be soon rolling it out for all its users.
Since website traffic is to Internet marketing as location is to real estate, if you cannot generate targeted visitors to your site, you will not make any sales. However, in this competitive digital landscape, generating traffic is not that easy! If you have been struggling with driving traffic to your website, remember this: you are not alone!
Growth hacking is an experiment-driven technique to determine the most effective ways of growing a business. The process involves a mix of marketing, development, design, engineering, data, and analytics. The reason why it is called growth hacking is that a hacker finds a quick, cost-effective but innovative method to attain growth instead of following conventional processes.
With so much happening in this fast-paced world of social media, it is easy to fall behind on the latest developments. So, whether you are a start-up or a multinational corporation, if you use platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and others for marketing, it is important to keep up with the latest news and trends.
If you are a business owner, one of the best things you can do is create a Facebook page for your business. Since Facebook is the most widely used social network, a Facebook business page is one of the best ways to connect with your customers and build a following for your business – no matter what the size or type!
Emojis are fun, light-hearted, and articulate a broad message of emotions efficiently. They have revolutionized the way the world is accustomed to communication— they have even been used systematically in our app. When we use emojis in the conversation, they reduce the risk of ambiguity in messages.
Email marketing can be used to build trust with customers over time to turn them into repeat customers. It is proved to be an effective way to keep your customers informed about new sales or promotions you are running.
Customers have not changed! If you do not make the effort to know them on a personal level, your online marketing efforts are likely to go in vain. Further, if you fail to reach out to your customers with personalized messaging and tailored experiences, your brand credibility will quickly diminish, as will your audience.
Since late February, when various countries across the globe were put under lockdown, businesses started turning towards remote work modules, and now when cases detected across the world have reached millions, more and more companies are webcasting their crucial events.
By using the digital platforms, blessings of the ushering technology, you might skyrocket your startup. According to recent research, as many as 374 million people are hooked up with their smartphones and approximately 270 million are exposed to the internet.
As a business owner, you must be looking for new ways to survive your brand in this crisis. For most businesses, the best defence against this recession will be none other than – Digital Marketing. Here is why: Enhance your brand presence, Cut cost on marketing and advertising, Measure your marketing efforts, Stay ahead of your competition, The Internet will keep on growing
Digital Marketing is no longer limited to brands, businesses or organizations rather it has made its way into political party campaigns and people are spending a considerable amount of money considering the power of digital marketing. Internet and social media have been used for various social and political causes since their inception.
Customer feedback is a resource for improving customer experiences and adjusting your actions to their need. This kind of information can be collected by different surveys, but you also find opinions and reviews your clients post online and collect them using internet monitoring tools.
People have witnessed a spectacular change in terms of movie promotion – from glossy, vibrant movie posters sticking to the walls of the theaters and other places to Bollywood stars sharing posts on their new releases on their social media handles. The change is taking place because the age is going digital and people are looking for information on the internet.
Most of the target audience can be found on Facebook, Instagram, Twitter and linked-In. If you run your social media promotion well, you should well be covered.
With international borders closing, people being told to isolate at home, safety measures such as social isolation being put in place to tackle the situation, businesses are being forced to shut down (temporarily or permanently) and their staff is facing months of financial uncertainty and worry. Hence, there is no doubt that this global health crisis has created a massive impact on the economic climate.
There is inbound marketing, content marketing, viral marketing, influencer marketing, email marketing, event marketing, experiential marketing, and more - the list continues. To know which type of marketing is right for you, and how much of each you need for your business, it is crucial to understand the differences and how they work together to deliver the results you need to grow your business.
This is the digital age we are living in and we just can’t ignore the raging impact of an insightful engaging content nowadays. Bill Gates wrote an essay which is titled “Content is the King”, where he says that “content is where I expect much of the real money will be made on the internet, just as it was in broadcasting”.
Think of it like Facebook Live, with a more professional twist! LinkedIn Live is the social platform’s live-streaming option that allows marketers and brands to broadcast real-time videos and engage with large and small groups. Users go through a variety of third-party streaming tools to create their content, which is then broadcasted to their LinkedIn network.
YouTube has become a starting point for any aspirant’s career. YouTube not only has grown to be a huge website, but it has grown to become a starting ground for fame.
As the world continues to grapple with COVID-19, the economic consequences of the pandemic have been tyrannical during such times of crisis. Unemployment rates have skyrocketed as businesses are forced to shutter their doors for the sake of public health.
At a time when the coronavirus pandemic has gripped the world and most businesses have switched to work from home, the popularity of seminars and other virtual events have seemingly increased. With businesses increasingly adopting digital collaboration tools such as MS Teams, GoToWebinar, Zoom.
Over the past 2 months, humanity has gone through an unprecedented crisis of our lifetimes that has resulted in altering human behaviour, attitudes and way of life. The familiar customer pattern and know customer segment are now things of the past.
Every time I am reminded of corporate storytelling, there’s one name that always comes to my mind. I have read his story a hundred times, and re-read it about another hundred. From Milan to Seattle, with love and coffee. A twenty-nine-year-old American professional, executive director
Are you currently using Pinterest for business? If not, then it might be time to put some thought into it. With over 250 million active monthly users and 175 billion pins, this social media platform is an often-untapped marketplace that is bursting with potential moneymaking
Gestalt psychology is a visual perception theory developed by a German psychologist in 1920. It tries to explain how our minds make chaotic images within seconds. It’s a visual communication design, which generally relates to design projects with specific objectives.