The importance of communication in Public Relations.
Public Relations is one of the important aspects for the functioning of any company between the latter and the outside world. But what are public relations? Public relation is that one part that allows the proper functioning of the company towards its goals and objectives. It is a campaign to motivate and attract the public to a product or service of a company. And this is done through the building of a good image of the organization to the public by creating a mutual understanding between the two parties. What the public relations officer does is the planning of a management function, evaluating the attitudes of the public, and identifying the company’s policies with the public interest. But to have a well-executed public relations strategy, communication plays a pivotal role. Let’s now see the importance of communication in public relations.
