Influencers as a means for advertising a product.

Influencers as a means for advertising a product.

“People do not buy goods and services. They buy relations, stories, and magic”. This has been rightly said by Seth Godin. In the present scenario of advertising a product or marketing, to get the attention of a particular audience, one should emphasize someone who already has their attention and whose advice they value. According to some statistics, only 1% of people trust advertisement but a staggering rate of 40 % of people, purchase a product online, which is used by their favorite influencer. Regarding this, influencers can be a great means for advertising a product. This is also called influencer marketing. But what is really influencer marketing?

Advantages of running a contest or giveaway on social media

Advantages of running a contest or giveaway on social media

Whether it is giveaways, sweepstakes, or contest, these few words have made themselves more present on the different social media platforms. Through their different pages, the influencers and companies give their loyal customers or followers some presents. At the core of giveaways was Facebook but now Instagram also got into the race. From Facebook to Instagram these giveaways are a means for the company and influencers to have more visibility, to grow their audiences and businesses thus making more profits. Along with profits it will increase engagement and establish brand awareness. Here are some advantages of giveaway or run a contest:

The Effect of Political Correctness on Advertising and Communications

The Effect of Political Correctness on Advertising and Communications

In this digital age, being politically correct in regards to advertising and communication is extremely crucial, as it has become a slippery slope. A single wrong word can now spark a huge controversy if it offended a few people, in some cases even just one, which can affect thousands and thousands of market revenue, and harm the business’ reputation as a whole. This is how political correctness is driving the advertising and communication industry, and when not kept in mind, it can land the brands in hot waters!

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