Many digital marketingagencies use the strategy of content marketing, which is used to attract, engage and retain a large number of audience towards the marketing agencies. A lot of high quality information is required to be added in this strategy by the marketing company that is required and needed by the audience.
IMPORTANCE OF CONTENT IN MARKETING STRATEGY
? For the marketing strategy to be effective, a river of content is required to be created. This means other than the main part of the content there should be supporting streams that strengthens the overall flow and volume of the content.
? The elements of each page in your website should be connected in such a way that it helps the visitors to go from one element to the other, which will help to create a smooth flow of information and keep the visitors engaged and interested.
? Doing this will increase the value and search engine potential of the website pages of any digital marketing company, whether it is the primary, sub-categories, or individual pages.
? It might be a bit difficult at first, but a good digital marketing company should aim to create basic as well as complex pieces of content that allows one to hyperlink back and forth, which will help to add depth in your information and make it flow in a timely manner and make all the people keep on visiting your marketing company’s website.
Therefore, helping your marketing or digital marketing company display their achievements and expertise.
A LOOK INTO HARVARD BUSINESS REVIEW FOR DIGITAL MARKETING AGENCIES TO SEE THE BENEFITS OF CONTENT MARKETING
? After analysing the 2021 Harvard Business Review during the month of January, it came to our notice that the number of posts and content types were quite staggering.
? We observed the top 100 keywords of the website, and the traffic generated is 5,083,942.
? On further observation of all their categories and micro categories, it was seen that they have a database of content but no ‘blogs’ and in spite of that the website is running very well.
HOW IS A DATABASE DIFFERENT FROM A BLOG?
? For content marketing it is necessary to create a database of information to benefit and reinforce a brand in all the ways possible, rather than creating a blog.
? Database is basically a collection of nearly all elements of related data organized for easy access to the organization.
? Whereas, blogs have lots of unassorted information regarding varied and broad subjects of the company, which cannot be broken down into small organized chunks of information.
Therefore, a marketing company for its own benefit should create a series of databases on their sites that are related to their product or services in order to ease people towards purchasing their goods.
KEEPING PEOPLE HOOKED TO YOUR OWN DIGITAL MARKETING WEBSITE
It is necessary for a company to keep people coming and stick to their website initially, rather than them going and google searching for information. For e.g, if you have a local digital marketing company, you would definitely want your potential customer to look for answers to their questions on your website rather than searching elsewhere as in rather than typing “what are the benefits of hiring a digital marketing agency”, a customer should know that they will get their answer to the question in your website. After reaching the useful content they should also find and get access to related content such as “benefits of digital marketing” and so on.
All this category of content other than listing a series of information also shows the wide breadth of knowledge a marketing agency has and also works as a piece of evidence that the agency does not do any random stuff. This shows that the marketing agency has considered all the possible problems a customer might face and answered that. This helps the brand to build its image, traffic to the website, customer’s perception of its credibility and expertise. Thus, the customer will have in their mind that the marketing agency will come and fix their problems.
STRUCTURING A WEBSITE INTO A CONTENT DATABASE
Once a digital marketing agency structures its website into a content database then there will be unlimited options for content. One does not have to sit and think about what they are going to post for the day, the only thing that needs to be done is to create a short list of primary categories and then fill it all with useful graphics, articles, videos, images or anything relevant.
Getting started with it is simple by following the steps below:
1. The most important step is to write down questions and answers that you hear most frequently from the customers or talk to the sales team and customer service team and ask them what the customers are asking them
2. Next it is necessary to break the questions into 3-5 categories and write them all down after finding a thread for multiple questions
3. Now start the creation of the content, normally it is ideal for a marketing company as well as any company to create one piece per day or one piece per week to get started with.
4. While creating the content it is required to introduce new innovative ways in the process of describing the information. For e.g, a particular point may require a chart or graph or there is a requirement of templates for the elements. While creating it you will have a database of infographics and so forth even before you know it.
Turning content into database information might be a little difficult but it is still possible and a marketing agency requires it for a long-term development.