Are you currently using Pinterest for business? If not, then it might be time to put some thought into it.
With over 250 million active monthly users and 175 billion pins, this social media platform is an often-untapped marketplace that is bursting with potential moneymaking opportunities. Pinterest will help you introduce your business and blog to a completely new audience, as one pin can lead to ten pins, which can further lead to another ten pins, and so on.
Although Pinterest is not a typical search engine, it is a place where your target audience could be searching for new inspiration or the right solution. They could be looking for your product or service.
Pinterest by the Stats
- Pinterest is one of the largest website traffic drivers in the world.
- The popularity of Pinterest spans multiple generations.
- Pinterest is 80% more viral and three times more effective at generating leads than Twitter.
- 60% of users prefer Pinterest to search engines such as Google, Bing or Yahoo.
- 72% of users say that they are inspired to buy something after checking out pins.
What is Pinterest?
Pinterest is more than just a giant pin board for collecting cool ideas and images; it `lets you share your inspired ideas — including photos and videos of your products or services. It allows you to research pins and profiles to learn about the tastes of your target audience. Hence, you can get a clear picture of the products or services that peeks the interests of your audience.
So regardless of the size and type of your business, here are eight reasons as to why Pinterest marketing may be right for your brand:
1. Pinterest has a strong global footprint
As one of the most popular social media sites in the world, Pinterest currently has 322 million monthly active users (according to a study conducted in 2019). Even though this number is less in comparison with that of Facebook (which has 2.7 billion monthly active users), Pinterest is charting quite an impressive user growth path.
2. Visual search is on the rise
According to a study, 62% of millennials and centennials said that they would like to be able to search by image. Pinterest is the only social media platform to offers visual searches as it has a visual discovery engine.
3. Converts more browsers into buyers
Visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources. Pinterest helps to reduce the number of steps from discovery to conversion, making it easier for people to get straight to the source.
4. User engagement is extremely high
Your pins are more likely to go viral on Pinterest as users like to find and share things with small groups of people.
5. Pinterest drives lots of traffic
Pinterest helps increase backlinks to your website, which, in turn, drives more traffic. It is more effective at steering traffic back to a website than any other social media platform. This surge in traffic most likely occurs if you create and share valuable content that your audience likes, which in turn will get them to follow your links.
6. Pins get you more inbound links
Every pin includes a link that makes it easier for users to track the source of the image. Now imagine the number of visitors you can get on your website by posting images of your products on it.
7. Pinterest integrates with your website and other social media platforms
This cross-platform posting feature of Pinterest enables users to post new pins automatically to their news feeds for others to see. This can prove to be helpful, if you are doing it in the right way and not relying too much on automation.
8. Discover what your audience loves
The best part about Pinterest is that it allows you to see what is trending in real-time. It helps you to see and understand what is hot on that particular day and you can use that information to strategize and position your offers and products.
Five tips on how to leverage Pinterest to make sales
There are some simple ways that you can start leveraging Pinterest to reach new audiences and optimize your pins and profile for sales. Some of these tips might be easy to implement immediately while others might play into later strategies, let us look at some of them:
1. Brand your pins
According to Pinterest, a whopping 97 percent of top searches on Pinterest are unbranded. For brands, this presents an opportunity to stand out and gain brand recognition through the platform. You can add a small logo in one of the four corners of your pin and can further, play around with the design.
2. Create mobile-first content
According to Pinterest, eighty-five percent of Pinners use the mobile app. Hence, it is important that your content appeal to your users, while they are on their phones and appears properly in their feeds. If you are linking back to your own content, it is also important that the page that you are sending users to is mobile friendly as well.
3. Create a similar look and feel
Have you ever clicked on a beautiful image on Pinterest only to be taken to a website that looks nothing like the pin? Hence, the best practice is to make sure your pins and your website have a similar look and feel, and that doing this pays off. According to Pinterest, pins that went to landing pages with similar imagery had a 13 percent higher online sales lift.
4. Time your campaigns
A crucial factor in social media marketing and campaigns is timing. Hence, it is important to know when your users are online and when they are talking about the things, you want to talk about. For this, you can follow the various monthly and annual trends report released by Pinterest, which will help to take away some of the guesswork and help you to plan your campaigns efficiently.
5. Set up your shop
One of the main ways for Pinterest to help generate sales is for the products you are selling to be easily available through Pinterest. Fortunately, this social media platform makes it really easy for brands to set up and feature prominently on their profiles, as every business profile on Pinterest has the ability for users to create a “shop” tab. The shop tab is just what it sounds like, a place where users can go to see all of the products your brand is selling. On the other side, brands can also leverage that tab to share pins that link directly to their sales pages for the specific product.
The Bottom Line
Remember, where other social media platforms fail, Pinterest succeeds. If used correctly, it can increase your following and help you gain rapid growth in your website traffic and email subscriber lists.
Ready to start sharing, promoting and selling on Pinterest? At Turiya Communications LLP, we can help you get started, check out our Pinterest Management and Pinterest Advertising services on our website www.turiyacommunications.com!