Use of social media takeovers to boost up your brand

Use of social media takeovers to boost up your brand

Expand your reach
One of the most important advantages of the use of this marketing strategy is that it helps the
company or the brand to expand its reach to existing customers and also to future customers
or followers. It is an effective customer acquisition strategy. As a matter of fact it gives
access to a new audience who did not know about the particular company earlier. Most social
media takeover takes into account their target audience when choosing the person or the
influencer as some studies have clearly shown that customers trust makes a great difference.
As they are more likely to purchase, subscribe or follow from a person whose opinion they
value.
Prompt the audience to act
Social media takeovers also create a sense of urgency thus prompting the targeted audience to
act in accordance with what the brand or company wants. A simple example is, if the specific
company is a newly launched make-up brand, the latter can contact a well-known make-up
artist to take over the social media page of the brand to post and review the products thus the
brand will get the followers of the influencer also. As a matter of fact, if a newly launched
company contact for instance the beauty influencer James Charles who has over 20 million
subscribers on YouTube, there is a chance that many of his subscribers will buy these new
make-ups as they value the opinion of their idol.
New content, new angles of the same product
All brands and companies have a particular set of marketing strategies that they follow and
use over time. Some of them take the risk to change these marketing strategies and some of
them do not. But with the advent of social media, many of them are promoting their products
on social media platforms. But doing so will not help if the company has been doing that
only. So by hosting a social media takeover by an influencer who corresponds to the target
audience, the latter will give new content, new angles, and insight into the same product. It
will be a new way of presenting things to the audience, who may get more attracted to the
product.
In a conclusion apart from the fact that social media takeovers can expand its reach, create a
sense of urgency, create new content and make the brand more credible, for it to become a
success the company has to consider a few things before getting on board with any
influencers. For example, the brand has to choose the network which will gain more
audience. This can be Facebook, Instagram, Twitter, or even Snapchat. The company also
needs to choose an appropriate influencer and create a guideline about what they want from
the influencer to focus on. The company has to promote the takeovers also, to get more

audiences. As a matter of fact, at the very end of the event, the company has to analyse its
results and determine what work can be done for a future social media takeover.

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