TuriyaTalks S5E17 with Mr.Sougata Mukhopadhyay and Mr.Xavier Prabhu: Media and Communication .

The 17th episode of Season 5 of TuriyaTalks was honoured by Mr. Sougata Mukhopadhyay, the Senior editor of CNN News 18 & Mr. Xavier Prabhu, Founder, PRHUB Global board member at IPREX Global Communication alongside the host, Sandhya Sutodia of Turiya Communications. The session involved a discussion on the topic ‘Media and Communication: The Road Ahead.’

The conversation began with points being shared about the changes faced by the respective fields that the guests belong to – Media as well as PR. Mr. Mukhopadhyay described how the production process of media has gone through an immense change and how he now has to focus on “unlearning the things of the past” as there is no going back to the old normal. Mr. Prabhu shone some light on the ‘Hybrid model of working’ that is being followed at his workplace and no matter how well technology has fit into our schedules now, it will never be able to replace human interaction.

Both the guests further spoke about a range of topics including the recent TRP controversies as well as the inherent biasness in the media industry. Mr. Prabhu spoke about how Media acts as a mirror that reflects society. He further illustrated an example of the Guardian and their subscription model and the changes it is bringing about with regards to the trust factor of media.

The session came to an end with some insightful words shared by Mr. Prabhu on how Media and PR are two sides of the same coin.

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