INBOUND MARKETING

INBOUND MARKETING

Inbound lead creation is a strategy for luring clients to your business. It's when a firm creates content specifically for its ideal consumer. This material seeks to motivate the prospect to take action, resulting in a two-way interaction that leads to a sale.

How to Grow Your Business with Content Marketing?

How to Grow Your Business with Content Marketing?

Content Marketing is a type of marketing approach which is strategically focused on a technique of building and disseminating important, relevant and compatible content which will attract a particular defined audience, with an aim to drive profit from the actions of the customers. The main goal of content marketing is to provide as much value as they can to their target audience. It helps in making a digital marketing company into a proper resource, where not only customers get to buy stuff but also it becomes the expert that provides trust and faith that all the customers need from the product or services the digital marketing agencies provide. Content marketing is mainly used to provide information about the company or the brand’s content to their targeted market so that whenever they need anything to know, everything is easily available to them.

RESCUING B2B CONTENT MARKETING STRATEGY

RESCUING B2B CONTENT MARKETING STRATEGY

A strong content marketing strategy acts as a backbone for the business to grow. There are very few companies who don’t realise the importance of a strong and efficient content marketing strategy. Many marketers and executives have accepted this tactic to survive and compete in today’s marketplace to reach and build relationships with potential clients. The biggest question that lingers around the minds of B2B companies is “ How to produce quality content that helps increase traffic and ROI?” Thus, we have entered the world where a competition thrives between designers, writers and managers who have the opportunity to develop their skills and live in the corporate world of race.

THE FUTURE OF CONTENT MARKETING

THE FUTURE OF CONTENT MARKETING

Content marketing in the digital domain is growing dramatically faster from the past decade. Every major brand now is making their presence online more remarkable to engage with more and more customers beyond their geographical barriers. Content marketing has been popular for a very long time for their lower upfront cost and several long term benefits. Consequently, Content marketing has become a major digital marketing tactic, having over 90% of B2B and around 90% of the B2C marketers have confessed to include content in their campaigns to boost up business.

WISH TO CREATE MORE CONTENT IN HALF THE TIME? AGILE CONTENT MARKETING IS THE SOLUTION.

WISH TO CREATE MORE CONTENT IN HALF THE TIME? AGILE CONTENT MARKETING IS THE SOLUTION.

Content Marketing Institute revealed in their annual report that around 76% of the B2C marketing agencies plan to produce more content than their previous year’s production. But, hardly 46% of them succeed in fulfilling so. They are struggling to create content at a consistent rate. As the content marketing departments plan and target to create more and more engaging, and effective contents day in and day out. This does look like a lot of hard work, sleepless nights and excessive work pressure. Content creation is a process of creative experiments that follows the same procedure everywhere which begins with brainstorming, production and many other important steps which finally leads to its engagement in the future. How can one make this work easier, more compact and most importantly less time consuming? Here, Agile content marketing comes into action.

Do you want to maximise your content marketing productivity as well as monitor it? If yes, here are some tips for you

Do you want to maximise your content marketing productivity as well as monitor it? If yes, here are some tips for you

With the latest pandemic situation most of the digital marketing agencies as well as all forms of businesses are going for the work from home system. As the death rates as well as the affected people are constantly fluctuating there are a number of directives which are being imposed on the public as well as private sectors by the government to neutralise the situations. Even some of the companies (including the digital marketing companies) are planning to stick to this way even when the situation gets better. So checking and improving their productivity becomes the most essential task.

How to Celebrate Ganesh Chaturthi in Turiya Style!

How to Celebrate Ganesh Chaturthi in Turiya Style!

With the onset of Ganesh Chaturthi, the festive season has begun. As we all know before commencing any sacred work, worshipping Lord Ganesha is considered most auspicious and holy in Hinduism. However, it is one of the biggest festivals celebrated all across the country especially in Maharashtra and is bound to be a low-key affair this year as well since the covid crisis is not yet over. Especially after the deadly second wave of COVID-19 certain restrictions are needed to be followed during this festive season. It is extremely important to focus on our health and safety, while we celebrate this joyous occasion. Ganesh Utsav is celebrated each year in Maharashtra with extreme zeal and enthusiasm. Although this popular festival has almost arrived, this year as the state is the worst hit by the pandemic so it has to adhere to the WHO guidelines and government protocols considering the present situation. Instead, we should look at it from a different perspective, as an unprecedented year calls for unprecedented methods of celebration! And since 2020 has been an unexpected year of navigating through many firsts, this year, our agency Turiya Communications has decided to celebrate the Festival of Ganapati differently and uniquely. We will be celebrating it in Turiya Style! Read on to know more about it:

Want maximum content for marketing in the minimum time possible. Read the tips given as we have got you covered in as many ways as possible.

Want maximum content for marketing in the minimum time possible. Read the tips given as we have got you covered in as many ways as possible.

It is the dream of every content marketer working for any digital marketing company whatsoever to write the best content in the least time possible. In order to make that possible it is required for you to make a number of simple changes in your working technique and that will make the difference that you want to bring. If you are a content marketer who is unable to complete the to-do list for the day, then congrats you are in the right place.

Want to transform your podcast into a profit making content marketing tool? Here are a few tips to be kept in mind

Want to transform your podcast into a profit making content marketing tool? Here are a few tips to be kept in mind

It is always very advisable for any type of company or brand whether it’s a digital marketing company or any other to utilise all the opportunities that are available to its fullest in order to make profits so as to grow a brand. These opportunities can be used as tools for profit maximisation. Content is the most important thing for any form of business. It is the basic for any marketing company, without proper content marketing it is impossible for any marketing agencies.

How to Celebrate Janmashtami in Turiya Style!

How to Celebrate Janmashtami in Turiya Style!

With the end of August 2021, we celebrate the birth of Lord Krishna, the eighth avatar of Lord Vishnu, known as Janmashtami or Gokulashtami —As we know that one of the biggest festival, this year also it is bound to be a low-key affair, owing to the COVID-19 pandemic and its restrictions. Since our country has been reeling under it for what seems a very long time, since 2020. It is extremely important to focus on our health and safety, while we celebrate this joyous occasion. Although, we won’t be able to celebrate it this year with the same exuberance as before, that should not mar the excitement of the festival. Instead, we should look at it from a different perspective, as an unprecedented year calls for unprecedented methods of celebration! And since 2020 has been an unexpected year of navigating through many firsts, this year, our agency Turiya Communications has decided to celebrate the Festival of Krishna differently and uniquely. We will be celebrating it in Turiya Style! Read on to know more about it:

Use of social media takeovers to boost up your brand

Use of social media takeovers to boost up your brand

8-this This is the number of years that social media takeover became a great part of boosting up a particular brand. But what is social media and how does it make much difference to increase the number of sales, followers, and viewers of a specific brand? Since 2012, more and more companies are using this kind of marketing which is also called influencer marketing. This type of marketing in simple terms involves putting your social media accounts in the hand of someone else. In most cases, it is an influencer that corresponds to the target audience that will do the needful. The latter will then be allowed to post what they want, when they want and how they want in the given time. But how can this kind of takeovers help the business? Below are some ways of how the use of social media takeovers can boost up your brand.

The importance of memes to add some humour to a social media page.

The importance of memes to add some humour to a social media page.

First coined by the biologist Richard Dawkins, the word meme is an integrated part of our life today. According to Dawkins like genes keep multiplying and mutating, memes as a result of cultural ideas do the same. It is a way to represent a particular culturally relevant idea. But what is a meme? It is a way of connecting people through pictures or videos in which punch lines are present. It creates emotions, ideas, and action through an easy format. As a matter of fact, memes represent the thoughts and feelings of an audience. By being humorous and satirical, a meme is an essential aspect in the present scenario of digital marketing and social engagement. So, let’s see why meme is an important and effective aspect to add some humour on a social media page,

Why to encourage followers to tag their friends for new followers?

Why to encourage followers to tag their friends for new followers?

Followers or subscribers- these simple words yet powerful words can make a difference when we talk about social media whether it is Instagram or YouTube. Followers can make a company, business, or influencer flourish or it can also make them stagnant. As a matter of fact, followers are one of the most important factors in considering a person’s or company’s profile on any social media platform. The more a profile has followers the more profit the person or the company will make. One easy way to get more followers is to eventually encourage your existing followers to tag their friends. Once they tag their friends, if the latter likes the content of the particular page, he or she will eventually start following the page, and thus the profile shall get more followers in no time. So let’s see why to encourage your existing followers to tag their friend for new followers.

Influencers as a means for advertising a product.

Influencers as a means for advertising a product.

“People do not buy goods and services. They buy relations, stories, and magic”. This has been rightly said by Seth Godin. In the present scenario of advertising a product or marketing, to get the attention of a particular audience, one should emphasize someone who already has their attention and whose advice they value. According to some statistics, only 1% of people trust advertisement but a staggering rate of 40 % of people, purchase a product online, which is used by their favorite influencer. Regarding this, influencers can be a great means for advertising a product. This is also called influencer marketing. But what is really influencer marketing?

What are the best practices used by digital marketing agencies?

What are the best practices used by digital marketing agencies?

Whether it is content marketing, search engine optimization, or mobile marketing all come under the same umbrella which is digital marketing. But what is digital marketing? It is an effective way to connect with the target audience through the use of numerous media channels and platforms and as a matter of fact, relies on the internet. It requires an elaborated strategy to reach and connect with existing customers and prospective customers, as with the advent of much-overloaded information, digital marketing is helping brands and companies to stay relevant by showing them, visibility through different channels. So let’s see what are the best practices used by a digital marketing agency.

Advantages of running a contest or giveaway on social media

Advantages of running a contest or giveaway on social media

Whether it is giveaways, sweepstakes, or contest, these few words have made themselves more present on the different social media platforms. Through their different pages, the influencers and companies give their loyal customers or followers some presents. At the core of giveaways was Facebook but now Instagram also got into the race. From Facebook to Instagram these giveaways are a means for the company and influencers to have more visibility, to grow their audiences and businesses thus making more profits. Along with profits it will increase engagement and establish brand awareness. Here are some advantages of giveaway or run a contest:

Visual Branding and its convincing powers.

Visual Branding and its convincing powers.

Colors, materials, shapes, fonts, patterns, so many design elements are put together to get that one perfect identity for a company. Visual branding is that one aspect of a company that is primordial in its strategy to grow. But what is visual branding? As a matter of fact, visual branding connects to the audience by conveying the company’s values, services, and personality. It creates a different kind of connection between the audience and the latter through the colors, shapes, fonts, patterns that are used as the company’s logo. It can be the reason for people to get drawn to a company and its services and it can also be the reason to keep them away from it. Let’s now see what can be done to create good visual branding to attract customers.

The magic of video marketing

The magic of video marketing

From advertisement videos on traditional media like television to videos on social media, video marketing has gone through a long way to stay in the spirit of the time. But what is video marketing in a nutshell? It is undoubtedly one of the marketing strategies that use engaging videos in marketing campaigns for a company. Video marketing is a necessity as it helps in building customer rapport and promoting a brand, services, or products. According to a recent report, 83% of businesses stated that videos help them to achieve a good return on investment and that video marketing is a must to build a strong strategy to reach new heights.

The importance of communication in Public Relations.

The importance of communication in Public Relations.

Public Relations is one of the important aspects for the functioning of any company between the latter and the outside world. But what are public relations? Public relation is that one part that allows the proper functioning of the company towards its goals and objectives. It is a campaign to motivate and attract the public to a product or service of a company. And this is done through the building of a good image of the organization to the public by creating a mutual understanding between the two parties. What the public relations officer does is the planning of a management function, evaluating the attitudes of the public, and identifying the company’s policies with the public interest. But to have a well-executed public relations strategy, communication plays a pivotal role. Let’s now see the importance of communication in public relations.

How can I drive traffic to my website from LinkedIn?

How can I drive traffic to my website from LinkedIn?

LinkedIn, with approximately 400 million users is one of the platforms which is often ignored when it comes to lead generation and deriving traction for a particular business website. But what is LinkedIn? It is a social media platform where business professionals make connections and engage with other professionals in the same industry and other industries. One should not forget that LinkedIn can be a great help as a social network for B2B marketers.

AMA (ask me anything) and its undeniable power to get new followers.

AMA (ask me anything) and its undeniable power to get new followers.

“Ask me anything” has become a trend for some time now and it is one of the ‘go-to’ aspects when planning a strategy to get more followers for any social media page for a company or on an individual level. But what is “ask me anything” as a strategy? It is a question and answers session hosted by a company or an individual to know more about them. It takes the form of what is popularly called Q & A(questions and answers) or FAQs(frequently asked questions) and can be done through Instagram stories question stickers or Facebook live, for instance.

Instagram in a bid to generate quality leads.

Instagram in a bid to generate quality leads.

Instagram was once not the first choice for lead generation but now it is widely used to generate quality leads. This is because through Instagram any person has to see a particular content, read a caption, and then click on the link in the bio to get to the destination, which is a pretty long process. But at the same time that shows that the person sincerely wants to be there thus, it generates high-quality traffic. But to begin with, what are leads? In the marketing arena, lead generation is the start of the interest of the consumer over a product and services of a business or company. Let’s now see how to generate quality leads on Instagram.

Understanding the Basics of On-Page SEO

Understanding the Basics of On-Page SEO

No matter how great your website is, how cool your social media is, or how flattering your photographs are, without proper SEO – it makes no difference. Hence, when it comes to promoting your business, this is that one area that you need to focus on to ensure its long-term success. And more often than not, when someone talks about improving their SEO, they mean on-page SEO.

How to Celebrate Diwali in Turiya Style!

How to Celebrate Diwali in Turiya Style!

As we have welcomed the big-fat festive season with the onset of Navratri, Diwali—the Festival of Lights is almost upon us! Although we won’t be able to celebrate it this year with the same exuberance as before, that should not mar the excitement of the festival. Instead, we should look at it from a different perspective, as an unprecedented year calls for unprecedented methods of celebration! And since 2020 has been an unexpected year of navigating through many firsts, this year, our agency Turiya Communications has decided to celebrate the Festival of Lights differently and uniquely. We will be celebrating it in Turiya Style. Read on to know more about it!

How to Build Effective Media Relations

How to Build Effective Media Relations

Media Relations is the building of effective relationships with journalists, editors and reporters. Building a mutually beneficial relationship with the reporters, journalist and bloggers provides complete access to your target audience and helps you get your message across. Developing strong Media Relations helps to inform, educate and make the masses aware of your organization’s mission, policies and practices in a consistent and credible manner.

360-Degree Video Content: The Future of Digital Marketing

360-Degree Video Content: The Future of Digital Marketing

Scrolling through social media looks a lot different today than it did just a year ago. This is not only due to the ever-evolving nature of the social feed, but also because of the features that are being adopted by marketers, influencers, and individuals alike. In fact, its rising trend is shaping up to be a pivotal and driving force for digital marketing. So, what is 360 video and why should you use it for your business?

10 Tips on Effective Email Marketing

10 Tips on Effective Email Marketing

Email marketing is a branch of digital marketing that involves sending emails to the target audience with the intention of generating leads, turning them into customers as well as gaining the loyalty of the existing ones. This is done to boost the company’s sales, conduct surveys to understand consumer behavior, advertise the brand products and convey important information to the mass audience.

5 Marketing Strategies To Adopt During Covid-19

5 Marketing Strategies To Adopt During Covid-19

The COVID-19 pandemic has fundamentally transformed the way we go about our lives, from basic human interaction to the way businesses are run. Consumers have changed the way they shop, think and react and likewise also look at products and services with a new perspective. The pandemic is actively reshaping various aspects of business, most importantly advertising and marketing.

Here Is a Beginner's Guide for Understanding SEO Keywords

Here Is a Beginner's Guide for Understanding SEO Keywords

A major discussion point regarding SEO recently has been that if topics or keywords are more important. This discussion comes from the fact that Google is learning how to understand natural language. Google is so good at doing this now that it can identify similar terms for search queries, which makes it less important to worry about small changes in the way that you word your content when you are targeting a specific keyword phrase.

5 Reasons How Machine Learning Can Enhance Your Digital Marketing Strategy

5 Reasons How Machine Learning Can Enhance Your Digital Marketing Strategy

Machine learning is growing rapidly as one of the finest ways to optimize costs, recognize trends and automate tasks. It is important to grasp how machine learning is helpful in a digital marketing strategy in order to remain competitive. The key reason why marketing is being influenced by machine learning is that machines have the ability to analyze wide ranges of data swiftly. They are more efficient and prone to fewer mistakes. This helps the members of the marketing department in saving time while creating strategies for campaigns and also with regards to specialization in other areas.

CONSUMER BEHAVIOR AND ITS IMPACT ON THE MARKET

CONSUMER BEHAVIOR AND ITS IMPACT ON THE MARKET

Consumer behavior refers to the scrutiny and examination of the mechanism or the manner in which the consumers make their purchasing decisions. It has a significant impact on the market and the strategy deployed by any organisation. It determines their success or failure. If the consumers buy an item or service on a regular basis then it will lead to the market’s profit. However, if they don’t show any kind of interest in purchasing the products or services then the market share might go down.

HOW TO IMPROVE CUSTOMER LOYALTY DURING A PANDEMIC

HOW TO IMPROVE CUSTOMER LOYALTY DURING A PANDEMIC

It’s an open secret that times are changing. This past year has completely altered the reality we once knew and created circumstances of unpredictability. People are now forced to adapt to this “New Normal” and brands are trying to navigate this change, fearing how it might affect the relationship with their customer base. Customer Loyalty is being put to the test. Here is a quick guide for creating effective communication .

How is Marketing ROI used ? - ft. Sathya Murthy Namakkal

How is Marketing ROI used ? - ft. Sathya Murthy Namakkal

In this TuriyaTalks episode, we are joined Mr. Sathyamurthy NP, the Executive Director of DDB Mudra Group & the Co-founder of Cognitive ROI Inc. with our host Sandhya Sutodia, co-founder of Turiya Communications. This TuriyaTalks session is on “Marketing ROI starts at the planning table. Is the present system failing the CMOs and what is the way forward?”.

How To Discover New Business Opportunities In A Pandemic ft. Mr. Robin Banerjee

How To Discover New Business Opportunities In A Pandemic ft. Mr. Robin Banerjee

On this episode of TuriyaTalks, we are joined by Mr. Robin Banerjee, the Managing Director of Caprihans India Ltd. Mr. Banerjee is a senior professional executive with over 35 years of experience in several large multinational corporations in more than 20 countries. He is a Chartered Accountant, Cost and Management Accountant, Company Secretary, and has a Master’s degree in commerce. He has written three books on indirect taxation, one of which, Modvat, had gone into 10 editions. This TuriyaTalks session is on "New Business Opportunities in Current Global Scenario". We hope you enjoy it!

When Is The Best Time To Publish Blog Posts on Social Media For Your Business?

When Is The Best Time To Publish Blog Posts on Social Media For Your Business?

You have just written the best blog post your brand will ever publish. You have optimized it for search, checked it twice for grammatical errors, and you are ready to schedule it to go live. However, at this point, you stop. Why? Because you ask yourself the ultimate question—when. When is the best time to publish an amazing blog post? What day of the week? What time? Know everything here about the perfect time for posting s blog.

Here Are Top Ten Ways to Restore Your Social Media Reputation

Here Are Top Ten Ways to Restore Your Social Media Reputation

Every day, people use the internet to find locations, share stories, write reviews, conduct research, get information, design things, and buy and sell products and services.The statistics make it clear that what people say about your brand online directly affects your bottom line. Businesses can lose contracts, profits can go crashing down, employees can get fired, and even more importantly, the brand’s reputation can suffer, whether the negative information is true or not. Hence, your online reputation is breakable and needs to be maintained, and with a little common sense and effort, you can manage your brand’s view.

Here is Your Ultimate Guide to recently launched TikTok rival: Instagram Reels

Here is Your Ultimate Guide to recently launched TikTok rival: Instagram Reels

With the launch of reels, Instagram is hoping to seize some, if not all, of TikTok's extensive user base of around 200 million users in India. Further, it is also aiming to rope in the content creators, who are currently in the market shopping for video-making apps, on its platform. So, what is Instagram Reels, and how can you use them in your marketing strategy? Find out everything you need to know in our ultimate guide to Instagram Reels!

The Effect of Political Correctness on Advertising and Communications

The Effect of Political Correctness on Advertising and Communications

In this digital age, being politically correct in regards to advertising and communication is extremely crucial, as it has become a slippery slope. A single wrong word can now spark a huge controversy if it offended a few people, in some cases even just one, which can affect thousands and thousands of market revenue, and harm the business’ reputation as a whole. This is how political correctness is driving the advertising and communication industry, and when not kept in mind, it can land the brands in hot waters!

Here Are the Top Ten Emerging Digital Marketing Trends In The Second Half Of 2020

Here Are the Top Ten Emerging Digital Marketing Trends In The Second Half Of 2020

As more and more people, choose to stay indoors for health and safety concerns, the world becomes more reliant on digital marketing. From working from home to shopping online for everyday needs and luxury items, the need for it has been increasing in leaps and bounds. Considering that, here are the top ten digital marketing trends that are emerging in this ‘new normal’.

Leveraging IGTV for Social Media Marketing

Leveraging IGTV for Social Media Marketing

When it comes to social media marketing, video is one of the most useful and effective content formats. For instance, the launch of Instagram Stories in August 2018. However, there has been one frustrating aspect of this feature – it has a limited video length of 15 seconds. But with the launch of IGTV, in short for Instagram TV, users can now share videos in the long-form vertical format for up to one hour.

How to Boost Your Business with Facebook Messenger Marketing

How to Boost Your Business with Facebook Messenger Marketing

With Facebook Messenger turning nine this year (it was launched on August 9, 2011 -- a few months after Facebook Pages began rolling out for businesses), it has now become one of the most powerful tools online for brand presence and customer engagement. The company has been developing the tool over the past decade, and they have recently made some major updates to the Messenger app so that businesses can better serve and connect with potential customers.

How Brands Are Helping Out During Coronavirus Crisis

How Brands Are Helping Out During Coronavirus Crisis

According to Nielsen data, people are watching about 60% more content than usual — and brands are taking note of this. Instead of using this crisis as an opportunity to make a marketing ploy, they are ramping up their efforts to combat the novel virus by lending a helping hand - from taking part in awareness campaigns, donating to research, sharing tips and advice on the pandemic, among other things.

Here Is Why Your Business Needs To Use A Social Media Content Calendar

Here Is Why Your Business Needs To Use A Social Media Content Calendar

A social media content calendar is exactly what it sounds like: A working document (usually in a spreadsheet format) used to schedule out what you will post across which platforms for the month, and in more detail, the week, day, and even sometimes the time of day if need be. They help to define your content themes and posting cadences to match each social platform’s audience and objective.

Here Is Why Your Business Needs a Perception Audit

Here Is Why Your Business Needs a Perception Audit

Perception audits help you to ascertain how your business is performing in the eyes of your customers and potential customers. It enables you to recognize its strengths and weaknesses, create opportunities for improvement, and find new ways for it to stay relevant and updated. It also helps to determine how you can sharpen your image so that you stand out in the crowd.

Here Is an Ultimate Guide to Using WhatsApp Marketing for Your Business

Here Is an Ultimate Guide to Using WhatsApp Marketing for Your Business

1.5 billion users in 180 countries make WhatsApp the most popular messaging app in the world – 0.2 billion more than stablemate Facebook Messenger. India is the biggest WhatsApp market in the world, with 200 million users. 450 million users of WhatsApp Status, eclipsing Snapchat Stories. 65 billion WhatsApp messages sent per day, or 29 million per minute. 55 million WhatsApp video calls made per day, lasting 340 million minutes in total.

Here Is All You Need To Know About Twitter's New Audio Tweets

Here Is All You Need To Know About Twitter's New Audio Tweets

On June 17, a company blog post announced that Twitter is starting to roll out audio tweets, allowing users to post content consisting of a recorded voice message. Immediately, the internet went abuzz with the newly launched feature that may just change the way we speak to each other online! Although the audio tweet feature is currently only available to some iOS users, Twitter will be soon rolling it out for all its users.

Check Out These Five Hot Social Media Trends!

Check Out These Five Hot Social Media Trends!

With so much happening in this fast-paced world of social media, it is easy to fall behind on the latest developments. So, whether you are a start-up or a multinational corporation, if you use platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and others for marketing, it is important to keep up with the latest news and trends.

Here Is Why Digital Marketing Will Be Your Best Defense Against Coronavirus Recession

Here Is Why Digital Marketing Will Be Your Best Defense Against Coronavirus Recession

As a business owner, you must be looking for new ways to survive your brand in this crisis. For most businesses, the best defence against this recession will be none other than – Digital Marketing. Here is why: Enhance your brand presence, Cut cost on marketing and advertising, Measure your marketing efforts, Stay ahead of your competition, The Internet will keep on growing

COVID-19 Is Changing the Behaviour Of both Brands and Users on Social Media

COVID-19 Is Changing the Behaviour Of both Brands and Users on Social Media

With international borders closing, people being told to isolate at home, safety measures such as social isolation being put in place to tackle the situation, businesses are being forced to shut down (temporarily or permanently) and their staff is facing months of financial uncertainty and worry. Hence, there is no doubt that this global health crisis has created a massive impact on the economic climate.

Content Marketing Vs. Inbound Marketing: What Is The Difference?

Content Marketing Vs. Inbound Marketing: What Is The Difference?

There is inbound marketing, content marketing, viral marketing, influencer marketing, email marketing, event marketing, experiential marketing, and more - the list continues. To know which type of marketing is right for you, and how much of each you need for your business, it is crucial to understand the differences and how they work together to deliver the results you need to grow your business.

In Digital Marketing- Content is king

In Digital Marketing- Content is king

This is the digital age we are living in and we just can’t ignore the raging impact of an insightful engaging content nowadays. Bill Gates wrote an essay which is titled “Content is the King”, where he says that “content is where I expect much of the real money will be made on the internet, just as it was in broadcasting”.

Here Is a Complete Guide to LinkedIn Live!

Here Is a Complete Guide to LinkedIn Live!

Think of it like Facebook Live, with a more professional twist! LinkedIn Live is the social platform’s live-streaming option that allows marketers and brands to broadcast real-time videos and engage with large and small groups. Users go through a variety of third-party streaming tools to create their content, which is then broadcasted to their LinkedIn network.

The Art Of Storytelling In Business

The Art Of Storytelling In Business

Every time I am reminded of corporate storytelling, there’s one name that always comes to my mind. I have read his story a hundred times, and re-read it about another hundred. From Milan to Seattle, with love and coffee. A twenty-nine-year-old American professional, executive director

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